Isolated tenant · AES-256
100% private data isolation
Your customer data and AI insights are strictly confidential, zero-retention, and never shared or used to train external public models.
From clicks
to customers.
Amerta captures every lead, scores it with private AI and follows up on WhatsApp — so no opportunity slips through the cracks.
Entries — All forms
All
Source: google
Attendance
Total 1,496
Sarah Abdulrahman
google · cpc
Amani
Upcoming
Omar Saad
WhatsApp
Khloud
Attended
Lina Khalil
facebook · lead ad
Samah
Rescheduled
Yousef Mansour
Organic
Noura
Attended
Dana Fahad
google · brand
Amani
Not set
Most leads aren’t lost to competitors. They’re lost to slow follow-up.
It’s knowing who to call first, what to say, and when to follow up.
Amerta turns that judgment into a system that captures every form, call and chat, ranks it by intent and routes it to the right person.
You set the rules. Amerta runs the pipeline.
Features
What makes
What makes
Amerta different
-
Capture every lead
Smart forms unlock valuable data from every interaction and drop each lead straight into your pipeline — no copy-pasting, no lost submissions.
-
Segment with buckets
Unleash the power of segmentation. Sort leads into buckets by stage, intent or campaign so every team knows exactly what to work on next.
-
Reports that matter
Identify the data points that are most relevant to your business — sources, mediums, campaigns and attendance — in one view.
-
Automate the follow-up
A laser-focused strategy that drives better results. Trigger assignments, reminders and WhatsApp messages the moment a lead arrives.
Features
What makes Amerta different
Book a consultation
Sarah Abdulrahman
+966 50 000 0000
Preferred branch — Riyadh
Submit
1 new lead received
Capture every lead
Smart forms unlock valuable data from every interaction and drop each lead straight into your pipeline — no copy-pasting, no lost submissions.
New
Dana F.
Ali R.
Hind S.
Follow up
Lina K.
Fahad M.
Booked
Sarah A.
Omar S.
Yousef M.
Segment with buckets
Unleash the power of segmentation. Sort leads into buckets by stage, intent or campaign so every team knows exactly what to work on next.
Leads by source
1,496
52%
27%
Organic
21%
Reports that matter
Identify the data points that are most relevant to your business — sources, mediums, campaigns and attendance — in one view.
1Form submitted
Trigger
2Assign to the right branch
Instant
3Send WhatsApp follow-up
After 2 min
4Remind if not booked
After 1 day
Automate the follow-up
A laser-focused strategy that drives better results. Trigger assignments, reminders and WhatsApp messages the moment a lead arrives.
Private AI
Smarter leads.
Smarter leads.
Zero data leakage.
Amerta AI evaluates incoming leads, form interactions and conversations in real time — all inside your own isolated private environment.
Quality score 96 / 100
Real-time intent scoring
AI evaluates budget, authority, urgency and purchase readiness from every prospect interaction.
Assigned to Samah · Call now
Predictive sales handoff
Recommended talk tracks, and warm, ready-to-buy prospects assigned automatically to your best reps.
Automation
Every follow-up,
Every follow-up,
in one place.
Amerta isn’t just a CRM — it’s a lead management powerhouse built on a complete marketing automation foundation.
WhatsApp campaign analytics
Connect the official WhatsApp Business API. Track delivery, reads, button clicks and conversions per campaign.
Sent
12,450
Read rate
94.2%
CTR
42.8%
Conversions
1,840
Delivered & read94%
Quick-reply clicks43%
Qualified handoff29%
Automated drip sequences
Personal 1-on-1 follow-ups triggered by customer actions or form submissions.
-
Day 0
Welcome message
-
Day 1
Booking reminder
-
Day 3
Personal offer
Smart lead tagging
Segment hot vs. cold leads by response intent and assign them to agents in real time.
Hot · 128
Warm · 342
Cold · 511
Unassigned · 14
End-to-end control
From the first click to the booked appointment, every step is tracked — increase your ROI & leads by up to 90%.
Ad click
Form
AI score
Bucket
WhatsApp
Booked
Attended
“Founded on academic research, Amerta set out to combat one problem: lost leads. Along the way we found the gaps around it — and fixed those too.”
The Amerta team
Up to 90%
more ROI & leads
One platform
for leads, CRM & automation
100% private
AI in your own environment
Blog
Latest articles
In-depth analysis, expert insights and actionable tips, delivered straight to you.
Measuring Lead Management Success: Key Metrics and KPIs to Track
Effective management of leads is crucial to ensuring sustained growth and profitability in the modern business environment.
Read more
Mastering Lead Management: Key Strategies for Business Growth
Lead management is the key to any success story, which serves as a basis for building customer relationships and generating sales.
Read more
Revolutionizing Marketing Strategies: The Power of Marketing Automation
Marketing automation is the cornerstone of today's business strategies. It enables companies to simplify their selling processes, nurture prospects, and foster sustainable growth.
Read moreFAQs
Can’t find what you’re looking for? Talk to us.
General
What is Amerta?
Amerta is a lead management platform built on a marketing automation foundation. Capture leads with smart forms, organise them in buckets, analyse them in reports and automate the follow-up — in one place.
Who is Amerta for?
Marketing and sales teams that generate leads from ads, websites and WhatsApp and want every one of them followed up quickly and tracked to the result.
Does Amerta work with WhatsApp?
Yes. Amerta connects to the official WhatsApp Business API, so you can run broadcast campaigns, automated follow-up sequences and track campaign performance.
Privacy & data
Is my data used to train AI models?
No. Your customer data and AI insights stay in your own isolated environment. They are never shared or used to train external public models.
How does the AI score leads?
It evaluates form interactions and conversations for budget, authority, urgency and purchase readiness, then recommends the next best action for your team.
Getting started
How do I get started?
Fill in the form below and our team will get in touch to set up Amerta for your pipeline.
Can Amerta be tailored to my sales process?
Yes. Amerta is deployed as a custom-tailored platform engineered around your sales pipelines, lead intelligence and campaign analytics.
Start turning clicks
into customers.
Deploy a custom-tailored AI CRM engineered for your sales pipeline, lead intelligence and campaign analytics.